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User Interviews

Product Personas

Problems & Ideas

Experiments

User Interviews

<aside> <img src="data:image/svg+xml;charset=utf-8;base64,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" alt="data:image/svg+xml;charset=utf-8;base64,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" width="40px" /> User Interviews

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Product Personas and Empathy Maps

<aside> <img src="data:image/svg+xml;charset=utf-8;base64,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" alt="data:image/svg+xml;charset=utf-8;base64,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" width="40px" /> Product Personas & Empathy Maps

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Problems and Ideas

<aside> <img src="data:image/svg+xml;charset=utf-8;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI0NCIgaGVpZ2h0PSI0NCIgZmlsbD0iI2U5MWU2MyIgY2xhc3M9ImJpIGJpLXBpbi1hbmdsZS1maWxsIiB2aWV3Qm94PSIwIDAgMTYgMTYiIGlkPSJpY29uLXBpbi1hbmdsZS1maWxsLTEiPjxwYXRoIGQ9Ik05LjgyOC43MjJhLjUuNSAwIDAgMSAuMzU0LjE0Nmw0Ljk1IDQuOTVhLjUuNSAwIDAgMSAwIC43MDdjLS40OC40OC0xLjA3Mi41ODgtMS41MDMuNTg4LS4xNzcgMC0uMzM1LS4wMTgtLjQ2LS4wMzlsLTMuMTM0IDMuMTM0YTUuOTI3IDUuOTI3IDAgMCAxIC4xNiAxLjAxM2MuMDQ2LjcwMi0uMDMyIDEuNjg3LS43MiAyLjM3NWEuNS41IDAgMCAxLS43MDcgMGwtMi44MjktMi44MjgtMy4xODIgMy4xODJjLS4xOTUuMTk1LTEuMjE5LjkwMi0xLjQxNC43MDctLjE5NS0uMTk1LjUxMi0xLjIyLjcwNy0xLjQxNGwzLjE4Mi0zLjE4Mi0yLjgyOC0yLjgyOWEuNS41IDAgMCAxIDAtLjcwN2MuNjg4LS42ODggMS42NzMtLjc2NyAyLjM3NS0uNzJhNS45MjIgNS45MjIgMCAwIDEgMS4wMTMuMTZsMy4xMzQtMy4xMzNhMi43NzIgMi43NzIgMCAwIDEtLjA0LS40NjFjMC0uNDMuMTA4LTEuMDIyLjU4OS0xLjUwM2EuNS41IDAgMCAxIC4zNTMtLjE0NnoiPjwvcGF0aD48L3N2Zz4=" alt="data:image/svg+xml;charset=utf-8;base64,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" width="40px" /> Top Problems and Ideas

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Experiments

<aside> <img src="data:image/svg+xml;charset=utf-8;base64,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" alt="data:image/svg+xml;charset=utf-8;base64,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" width="40px" /> Experiments

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